Consumer awareness of the FSCS is low. Research suggests that people feel reassured when they are made aware of the Scheme. The tripartite authorities (Bank of England, HM Treasury and FSA) identified the need to improve awareness of the Scheme in 2008. Following an FSA consultation and subsequent policy update, the FSCS is raising awareness of its role, and the protection it provides as the compensation fund of last resort for all regulated products.

Why are you running a campaign?

Why was the campaign launched in January 2011?

How can you justify the costs of the programme in such tough times for firms?

Who made the advert?

How will you know if the campaign and programme have been successful?

Why doesn’t the campaign give people much more detail about the FSCS?

Why do you not mention in your advertising that the FSCS is funded by the financial services industry?

What do the trade organisations think of this campaign? Do they support it?

Are financial services firms getting behind this programme?

What was the role of the COI in the campaign?

Is the financial services industry supportive of the campaign?

Are there any other organisations that support the campaign?

Who is Euan Mee?

Jargon Buster

  • ABI

    Association of British Insurers

    Association of Private Client Investment Managers and Stockbrokers
  • FSA

    Financial Services Authority, was previously the UK's regulator for the finance industry. It was replaced by the Prudential Regulation Authority (PRA) and the Financial Conduct Authority (FCA) on 1 April 2013.
  • Investment

    a financial product in which money can be invested to earn interest or profit (although the value of investments can go down as well as up).