Deposit protection limit campaign - industry toolkit

We've created a campaign toolkit to help you communicate the FSCS deposit protection limit of £120,000 to eligible UK customers. It includes approved messaging, downloadable assets, channel-specific social media content, and guidance on how to promote the limit.

Campaign overview

In March 2026, FSCS launched a national consumer campaign to raise awareness of the £120,000 deposit protection limit. To build on this activity and continue increasing consumer awareness, the campaign will be live once again from 7 September - 31 October 2026 across digital, newspaper print, radio, digital audio and search channels.

How you can help support the campaign

UK-authorised banks, building societies and credit unions and industry partners are essential in helping to raise consumer awareness of the £120,000 deposit protection limit. By sharing our campaign assets through your own social media channels, you can help increase consumer awareness, deepen understanding and amplify the reach of our campaign.

How to use this toolkit

Use this campaign toolkit to help amplify FSCS messaging about the £120,000 deposit protection limit. Stakeholders can:

• Align customer communications with FSCS approved key messages.
• Share consistent FSCS social media posts across your channels.
• Use the provided campaign visuals across digital and print touchpoints.

Please note: all assets must be used exactly as supplied, without modification.

Key messages

• “FSCS protects your savings and current accounts up to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.”
• “From your first pound right up to £120,000, it’s all protected."
• "See what this means for you at fscs.org.uk/deposit-limit.”
• "Check your money's protected at fscs.org.uk/check."

Social media copy

Use the following copy across your social channels. Where possible, please tag @FSCS on X and @Financial Services Compensation Scheme on LinkedIn and Facebook.

Facebook - simple

FSCS protects up to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.

See what this means for you: fscs.org.uk/deposit-limit
 
Facebook - long form 

You've saved carefully, for your future, your plans, your peace of mind.

That’s why FSCS protects up to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.

From your first pound right up to £120,000 - it's all protected.

See what this means for you: fscs.org.uk/deposit-limit

LinkedIn 

You've saved carefully, for your future, your plans, your peace of mind.

That’s why FSCS protects up to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.

From your first pound right up to £120,000 - it's all protected.

See what this means for you: fscs.org.uk/deposit-limit

#FSCSDepositLimit #FSCSProtected

X  

FSCS protects your savings and current accounts up to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.

See what this means for you: fscs.org.uk/deposit-limit

#FSCSDepositLimit #FSCSProtected

Contact and support 

For further enquiries regarding campaign use, assets, or brand guidelines, please contact: stakeholders@fscs.org.uk