Promote is a key part of FSCS’s strategy. Our ambition in this area is that the full range of FSCS protection is known about and trusted. Promoting the protection we offer to consumers helps them to make informed and confident financial choices.
As such, we aim to raise awareness of our service among consumers across all protected products so that people know how, and to what limits, they are protected should their provider fail.
We regularly commission exclusive consumer research to support our communications strategy. Sharing the results of this research helps us identify gaps and opportunities and to work closely together with our stakeholders to provide essential, accurate information to consumers about the protection FSCS provides.