Deposit protection limit campaign - Industry toolkit

We've designed an industry toolkit to help you communicate the updated FSCS deposit protection limit of £120,000 to eligible UK customers. It includes approved messaging, downloadable assets, channel-specific social media content, and guidance on how to promote the new deposit limit.

Campaign overview

On 2 March 2026, FSCS will launch a national consumer campaign to raise awareness of the new £120,000 deposit protection limit. The campaign will run across digital channels, print and radio, and can be supported by ready‑to‑use assets - including social media graphics, web banners and clear, consumer‑friendly messaging.

We'd like your support to maximise reach. UK-authorised banks, building societies and credit unions are essential in helping customers understand the new limit. By sharing these assets through your own social media channels, you can help broaden awareness and ensure consistent messaging.

This toolkit includes everything you need to help amplify the campaign and strengthen consumer confidence.

How to use this toolkit

Use this toolkit to help amplify FSCS messaging about the new deposit protection limit. Stakeholders can:

• Align all customer communications with FSCS approved key messages.
• Share consistent social media posts across your channels.
• Use the provided campaign visuals across digital and print touchpoints.
• All assets must be used exactly as supplied, without modification.

Key messages

• “Your savings and current accounts are now protected up to £120,000.”
• “FSCS protection has increased to £120,000 per eligible person with UK-authorised banks, building societies and credit unions.”
• “FSCS now protects eligible deposits up to £120,000.”
• “From the first pound right up to £120,000, it’s all protected. See what this means for you at fscs.org.uk/limit-increase.”

Social media copy

Use the following copy across your social channels. 

Facebook - simple
Your savings and current accounts are now protected up to £120,000 with UK-authorised banks, building societies and credit unions. 
Find out what the new limit means for you: fscs.org.uk/limit-increase 
 
Facbook - long form for authorised banks, building societies and credit unions 
Good news! From the first pound right up to £120,000 - it’s all protected.  
The FSCS deposit protection limit has increased to £120,000 per eligible person, per authorised firm.  
You don’t need to do anything — FSCS protection is automatic. 
Learn more: fscs.org.uk/limit-increase 

LinkedIn 
FSCS is looking to increase awareness of the new £120,000 limit and how #deposit protection works to build trust and confidence across the UK’s financial services sector.  
Visit fscs.org.uk/limit-increase to understand what the new limit means for you

X  
The FSCS limit is now £120,000. 
Your savings and current accounts are protected with UK-authorised firms. 

Contact and support 

For further enquiries regarding campaign use, assets, or brand guidelines, please contact: stakeholders@fscs.org.uk